The View from The Niagara Guide

The View from The Niagara Guide

New things in Niagara Business, Specials, Sales etc. and Other Observations

Looking Past Appearance to Find Value

Mark Kawabe - Monday, August 23, 2010

"You never get a second change to make a good first impression."

"Never judge a book by its cover."

Both sayings have their applications, but we all know that as a society, we tend to go by appearances.

I bought 42 peaches for $5 the other day. Despite the fact I went to the source - the farm - this was a bargain by any measure. The reason they were so inexpensive? They were "seconds".

What makes a peach a second? In this case, as far as I could tell, the only thing "wrong" with these peaches were blemishes. When we ate them that night, they were juicy and flavourful, firm and satisfying. Nothing "wrong" with them once they were peeled. The last time I checked, people peel their peaches before eating them, so there was no way to tell they were "seconds".

When it comes to the search for value, appearances can be deceiving. Something to think about as we slog through another Monday.




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