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You are so the same as everyone else that nobody cares.

"But wait - I'M DIFFERENT!!!"

So, how exactly are you different enough that people SHOULD care?

I'm waiting...

...still waiting...

...and waiting.

The truth is most of us are lousy at communicating our differences which is a shame, because it's the only thing that's really important. We let potential customers assume we fit the "standards" of our industry and since we've co-operated by colouring inside the lines like everyone else, there's nothing special about us to make people go WOW!!! Yep. Guilty as charged. Me too. Been there, done that. Perhaps I'm still doing it.

But today I'm taking a friend's advice and taking my head OUT of my ass, giving it a shake and looking at myself and my business with a more critical eye. Change is happening all around me anyway, whether I want it to or not. If things are going to be different and better, change had better begin with me.

Or in your case, you. I hope you're enjoying the view and the fresh air. Now get to work on making things better.

And, for those of you who are seeing this on a Friday afternoon and thinking change can wait until Monday, the good news is you're right. It CAN wait. The better time to start is now.

Make it a great weekend!

If you've ever wondered why we learned what we did in school and what its purpose was, here's an interesting take on it from Seth Godin.

Brainwashed

Personally, this rings so very, very true.

I printed this off to for my son to read. He's in grade 7 right now and starting to make decisions about what high school to attend, think about career options etc.

I wonder if this is too subversive for him to read - whether it will make him question the value of his education so much he fails to succeed as a student. Then again, I look at my own life and wonder if the lessons I learned during my time being "educated" could be learned in different ways.

Do you think you've been brainwashed? If so, what are you going to do about it?