The difference between networking and marketing

I had a conversation with Carrie Aiello of "KNOW it ALL" Niagara and have to say I'm sorry.

I stand correct - "KNOW it ALL" Niagara is NOT a networking group. It's a marketing organization. You still join it, but it's for the purposes of marketing, not JUST networking.

That's one of the things Carrie's passionate about - Marketing. To her, networking is just a subset of the overall service "KNOW it ALL" Niagara provides, which is helping companies market themselves better.

Of course, people don't commonly join "marketing" groups - because it's not what business people are accustomed to. We're all supposed to join networking groups like the Chambers, BNI etc., and expect to participate in their regular events to get business.

Where "KNOW it ALL" Niagara differs is through their use of direct e-mail marketing to help its Linkers (think "members") get their message out.

Carrie also helps market your business in other ways, but she can explain that better than I can. Visit her site at www.knowitallniagara.com.