Monday, December 19, 2005

RSS Feed Acting Up

There's nothing more annoying than a piece of technology that works - sort of.

The RSS feed for this blog is spitting out random articles for some reason, and I can't fathom why.

However, no articles have been lost, and I suppose the repetition of some articles brings them back in a good way.

It's also amazing to realize that a couple of years ago, this technology wasn't even available. It's here, it's free and it works - for the most part.

What awesome developments we've had in the past few years. Even more amazing is what's coming.

So, what's new in your business that's going to revolutionalize things in the coming year?

The Spice of Life Restaurant has a SWEET Side

I thought it would also be appropriate to add that one of our long-time advertisers in The Niagara Guide also has a sweet side.

The Spice of Life Restaurant is an icon not only within Port Dalhousie, but in all of Niagara itself, because of the dedication they have to meeting special dietary needs. Vegetarians and Vegans flock to The Spice of Life as do people who are on special Gluten Free diets. Carnivores go there too - their Steak with Martini Twist is amazing as well.

I was there for dinner the other night (yes, I had the steak), and decided to "split" dessert with my wife. I'd never eaten dessert at The Spice of Life before, so I had to ask what was on the menu. There were a couple of lighter choices, but what got my attention big time was the Chocolate Kaluha Cheesecake. This is Sue's own recipe (as are all of her desserts) and it was great - from the presentation to the final crumbs. It was a very generous slice about 2 inches tall (5 cm for us metric kids), and rich and creamy and MMMH! Worth the trip (and the calories).

So, The Spice of Life's sweet side was revealed to me on Saturday. They have a New Year's special dinner planned (3 sittings - check their website) but whether it's a special occasion or not, it's definitely worth a visit.

Sweet Rage Now Online!

I admit it. I have a sweet tooth. More accurately, I have sweet teeth. My dentist loves me.

So, it is with this bias that I am happy to announce the addition of the folks at Sweet Rage to The Niagara Guide's roster of clients.

What is Sweet Rage? Does the phrase "Come Getch'a Some Sugar" give you any ideas?

Sweet Rage is all about indulging yourself in the wonder of handmade gourmet treats. Candies. Sweet Trays. Gourmet Desserts. They even do wedding trays.

If descriptions like " . . . our "All the Rage Butter Brittle" gourmet cheesecake . . . a smooth creamy cheese cake, smothered with our signature "All the Rage Brittle" chips and drizzled with our very own extraordinary caramel sauce..." aren't enticing enough to make you want to visit the store, consider entering their "Niagara's Sweetest Business Draw" for your chance to win $50 in Sweet Rage products.

Your taste buds will thank you.

WELCOME SWEET RAGE!!

Friday, December 09, 2005

Winter Driving and Business Slip-Ups

I saw a taxi struggling to climb a snowy hill this morning. One of the rear tires was bald. They did make it to the top of the hill, but it was a lot harder to do without proper tires. A bit of preventative maintenance would have made the trip a lot easier.

Ever take a moment to look at your business to see what "preventative maintenance" would make your business run easier? Sure, when things are sunny, things work smoothly. But the real test of your business comes when conditions are poor. Can your business weather economic storms, or are you going to slide back down the hill?

Preparing for the bad times when times are good is an often overlooked business practice. Whether it's having cash reserves on hand, having good anti-virus software or even checking something as simple as reviewing the image your telephone message presents, a little preventative maintenance goes a long way.

Friday, December 02, 2005

Why I Never Want to Work for The Niagara Health System

I was at an employee recognition dinner for the Niagara Health System a few nights ago. It struck me that as the two speakers went about their speaking, many people in the room were talking. I thought it rather rude, but as I went on to listen to the first speaker, a possible reason for the talking suddenly crystalized.

From the story told by the first speaker (representing the Board of Directors), it occured to me that perhaps The Niagara Health System doesn't give a rat's ass about its employees, so the employees don't care to listen to empty praise.

The story the first speaker told was based on "The Giving Tree" - written by Shel Silverstein, I believe - and he compared the employees of the NHS to the tree in the story. Here's a synopsis of that story.

An apple tree lived in the forest. One day a young boy came to the forest and saw the apple tree. The tree said "come boy - play in my branches" - and the boy did and was happy. So was the tree. The boy would come every day and play in the apple tree's branches and rest in her shade, and eat her apples. And they were happy.

As the years went by, the boy grew older and when he came to the forest, the apple tree said "come boy - play in my branches". The boy replied "I'd like to have some fun in the city, but I need money to do that." The apple tree said "Then take my fruit and sell it in the city to get the money you need for fun." So the boy did, and he was happy. So was the tree.

The years went by and the boy was now a man. The next time he came to the forest the apple tree said "come boy - play in my branches", but the boy said "I'm too old for that. But I need to build a house for my wife and family." The apple tree said "Then use my branches to build your house." So the boy did, leaving just the trunk of the apple tree. But the apple tree was happy to help.

Years later, the boy was now a middle-aged man. He came to the forest and the apple tree said "come boy - play with me" but he said "I'm too old for that. I'm tired and I need to get away from this place." So the tree said "Then use my trunk to make a boat and sail away." So the boy did, leaving just the stump of the apple tree. He sailed away and the apple tree was happy - but not really.

Many years passed. One day the boy, who was now an aged old man, returned to the forest. The apple tree said "Hello boy - I'm sorry I have nothing left to offer you" and the boy said "I'm old now and I need somewhere to rest" So the apple tree straightened up her stump and said "Then sit on my stump." So he did, and the apple tree was happy.

The speaker then said to the assembled employees of the Niagara Health System something along the lines of:

"You, the employees of the NHS, are like the apple tree. You work in a demanding environment, with fewer resources and you are called upon to give and give. And just when you think you can't give any more, you always come through - and we appreciate and thank you for that."

It sounds an awful lot like the folks who work at the NHS have the last bit of work ground out of them - and then some. Of course that's appreciated by management. Who wouldn't want workers like that?

Pretty much ANY employer who can recognize the difference in ability to contribute between a stump and a healthy apple tree.

Let's see - an apple tree provides branches to swing from, fruit and shade - entertainment, nourishment and comfort.

A stump provides - a seat.

An apple tree is growing, vibrant and healthy.

A stump will only rot over time.

To this speaker representing the Board of Directors, employees of the NHS are stumps. In other words, destined to rot.

Not the kind of place I'd want to work.

Let's hope the Board of Directors sends a different speaker next year.

What's a Commodity Worth?

So I'm meeting a client of mine the other day and they tell me about this fabulous shoe store they visited where every pair of shoes & boots is $10.

Kodiak steel-toed workboots: $10
All leather dress shoes: $10

And the list goes on.

Apparently, this store buys up overstocked or otherwise unsold shoes from other shoe stores all around Niagara and sells them for $10 a pair.

What a deal - but it makes me think - why should I ever pay more than $10 for a pair of shoes again?

Is your business a commodity? If so, what's it worth?

Fortunately, for many people in the SERVICE industry, you're immune from the commodity mindset IF YOU CHOOSE.

Let me explain that one.

I'm in the Internet marketing business. There are companies out there who offer templated, database-driven, DIY websites for $20 / month. Your Name Sells Niagara South, for example.

If you ask me if I care, the answer is "no". What they're selling is a commodity - DIY websites.

But I don't charge $20 / month. I don't even charge close to $20 / hour. My rate reflects the expertise I can contribute to developing a client's overall Internet marketing strategy. If someone just wants a DIY website for $20 / month, they're not my ideal client. Since I'm not after the same type of clients as the $20 / month website folks, they're not competition.

And that's the point of NOT being a commodity. You have to know who your market is and how you serve them differently or better than other companies you DO compete with.

More importantly, you have to communicate the unique benefits you bring compared to others.

If I were the owner of a generic shoe store, I'd be working overtime to demonstrate why consumers should buy from my shop instead of from the $10 shoe paradise.

Better yet, be the only store in town that sells $500 Manolos. As long as there are enough people who want them, you'll always be in business, no matter how many $10 shoe stores there are.